![]() ![]() If you’ve walked into a grocery store or been on social media, you know ube comes in many forms. Nutritionally and aesthetically speaking, purple sweet potatoes can make the perfect bright purple substitute for ube in any recipe. Like ube, purple sweet potatoes are a rich source of antioxidants and fiber.Īccording to data from Food Processor (a nutritional database), you’ll find the following in a 3.5-oz serving: Department of Agriculture, in 3.5 ounce (oz) of ube, there are: While ube and purple sweet potatoes are different botanically and have different skin as a result, nutritionally they’re similar. In fact, ube gets its bright purple color from anthocyanins, a group of powerful antioxidants that may help reduce inflammation and the risk of certain cancers, according to past research (PDF). Like other veggies, ube is good for you because it’s packed with nutrients. A potential reason ube has gained popularity is its stunning purple color. Ube is a purple root vegetable that was first grown in Southeast Asia, and people often refer to it as a purple yam - which is different from a purple sweet potato, according to the Philippine Consulate General in Vancouver, British Columbia, Canada, and Frieda’s Branded Produce. It’s no wonder the two-syllable tuber (pronounced "oo-beh") is catching eyes there: On TikTok #ube has garnered more than 246 million views, and on Instagram #ube appears on more than 532,000 posts and counting. With its vibrant purple flesh and versatile function, ube seems like a vegetable made for social media.
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